MEDICAL ANIMATION DEFINITION:
"Medical Animation is an educational video or movie usually created using 3D motion graphics techniques to explain the mechanism-of-action of a medical device, bio-medical technology, pharmaceutical drug or an anatomical or biological process"
ADVANTAGES OF MEDICAL ANIMATION
The advantages are simple. 3D Medical Animation allows you to educate while at the same time engaging the viewer. From the inner workings of a cell within the body to internal human anatomy this medium provides a unique and compelling way to communicate your science. Below is a list of possible uses and advantages.
- Ideal to showcase new products at launch.
- Explain complex processes in an engaging way.
- Enhance current training applications.
- Valuable for patient education and engagement.
- Stand out at events and increase brand awareness.
- Demonstrate proof of concept to investors.
- Promote interest through media engagement.
- Allows effective communication of key concepts.
- 3D Animations are suitable for all platforms.
- Attract attention at tradeshows and conferences.
- Make your presentations memorable.
- Increase social media presence through sharing.
- Valuable for sales teams and client engagement.
- Training medical and sales professionals.
MEDICAL ANIMATION: A VERSATILE MEDIUM
Think of a medical animation as the first step in creating a suite of digital assets containing powerful imagery to enhance your communications. Once an animation is produced the 3D models and scenes used to create the animation can be leveraged to create high resolution content for use in a wide range of circumstances.
Benefit from having high resolution imagery for use in impactful advertising and marketing campaigns, presentations, trade-show stand graphics, printed product brochures and much more.
HOW WE DO WHAT WE DO
Each project whether it is a 3D medical animation or scientific illustration starts with a blank canvas. We begin with inspiration and this inspiration comes from your science. The creative process usually begins with concept sketches from which we develop 3D models and virtual environments using sophisticated digital visualization techniques.
See an example below of some of the stages involved in creating a medical animation.
Initial sketches block in the main structures and composition for the main shots.
3D models are created to populate the shots in the virtual environment.
Virtual lighting, scene setup and animation bring it all to life.
The last stage is rendering and compositing to create the final visual styles.
CREATING A MEDICAL ANIMATION
If you are new to medical animation as a medium then it can seem daunting when considering having one created. Be assured we make the process easy and stress free. We have developed structured and well tested production processes and protocols. Below is an overview of what's involved in a typical animation project.
PRE-PRODUCTION
- Schedule Planning
- Referencing
- Scoping
- Scripting
- Storyboard
FULL-PRODUCTION
- 3D Modeling
- Animation
- Look & Feel
- VO Recording
- Animatics
POST-PRODUCTION
- Compositing
- Special Effects
- Music
- Titles/Labels
- Deliverables
Pre-production: This is where lay the foundations of the animation. We scope, research and reference the subject matter to gain a deep understanding of the science. Using this knowledge we move onto scripting and storyboarding.
